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Stand.earth

Ditch Fossil Gas. Switch to a Modern Heat Pump.

The truth: Heat pumps keep homes cool in summer, warm in winter, and can lower your energy bills.

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Monster Misconceptions
bubbles

Heat pumps are the perfect solution

heat pump

Modern electric heat pumps keep our homes comfortable all year round — and they're cleaner, healthier, and often cheaper to run than gas.

  • Cool in the summer: Heat pumps double as air conditioners, keeping families safe during heat waves
  • Clean air on smoky days: Because heat pumps cool your home, you can keep the windows shut on hot, smoky wildfire days — and with a good filter they help clean indoor air. Unlike gas appliances, they don't create indoor air pollution either
  • Warm in the winter: Today's cold-climate heat pumps heat homes efficiently, even in the coldest temperatures
  • Lower bills: Heat pumps are up to three times more efficient than gas furnaces, so many B.C. households can save on their energy bills
  • Good for the climate: Running on B.C.'s mostly clean electricity, heat pumps dramatically cut the carbon pollution from heating our homes

Don’t be fooled by industry fear mongering about heat pumps. Check out this FACTS page for accurate info.

Meet the Squad

Meet the
Monster Squad

There are so many Monster Misconceptions around using fracked gas to heat our homes. Why?

Because the gas industry has branded its product as “natural” to make it sound green so we keep using it — and executives can keep making massive profits.

But we won’t be duped.

Greenhouse Gas Giant

Greenhouse Gas Giant

This big guy is full of hot air, mostly methane.

Spoiler Alert!

This heavyweight polluter pretends to be natural, clean, and green but is the worst of them all!

Danger Devil

Danger Devil

This trickster secretly causes havoc in the shadows.

Spoiler Alert!

His dangerous antics harm our communities, threatening our health and safety.

Frackenstein

Frackenstein

This ghoul thinks they’re the picture of clean fuel.

Spoiler Alert!

‘Natural’ gas is a fossil fuel just like oil and gasoline. It comes from fracking land.

Chief Misconception Officer

Chief Misconception Officer

He’ll cloud your vision with deception and lies.

Spoiler Alert!

The CMO will do or say whatever it takes to protect the gas industry’s bottom line.

The Truth Behind Fracked Gas

  • Fracked gas is marketed as “natural” by the gas industry to make people think it’s clean and safe – it’s not
  • There’s nothing natural about “natural” gas – it’s a fossil fuel like oil and coal that harms communities and pumps methane (a greenhouse gas) into our atmosphere
  • Gas companies and secretive astroturf associations are running huge greenwashing campaigns to cover up the harms of fracked gas so they can keep raking in profits
Chief Misconception Officer

  • Most “natural” gas is extracted by fracking, where water and toxic chemicals are forced into the ground to extract the gas
  • Fracking uses a lot of water and pollutes the air and groundwater near fracking sites which have been linked to health problems in neighbouring communities
Frackenstien

  • When fracked gas is flared at wells and leaks from pipelines, a dangerous greenhouse gas — methane — escapes
  • Methane heats the world 80 times more than carbon dioxide
  • Methane is responsible for 30% of global warming since pre-industrial times, and its impacts are quickly growing
  • In Canada, burning fracked gas to heat buildings is the third largest source of emissions nationally, and a top culprit in most cities
Giant

  • Fracking operations pose huge health and safety risks, from poisoning communities next to fracking sites, to pipeline ruptures, fires, and even explosions
  • Burning fracked gas emits nitrogen oxides and carcinogenic benzene, creating smog and dangerous indoor air pollution
Devil

  • Fracked gas prices are volatile and easily affected by global events, making it economically unpredictable
  • Gas furnaces are less efficient and more expensive to run than electric heat pumps
  • Residents heating their homes with fracked gas are paying higher monthly energy bills than they need to
Chief Misconception Officer